If this article, is about the “Benefits of Digital Marketing Certification & Why you should do this Course with Brand Promoter 3x?” Then Our team “Brand Promoter 3x” first introduced, What is “Digital Marketing” So Let’s start with Digital Marketing Definition
“ Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services”
Hope you understand now, So Let’s discuss about the “Benefits of Digital Marketing Certifications And Why should you do a Digital Marketing Course?
Digital marketing encompasses, even more, roles and skills than marketing ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating. Here are some general areas that a digital marketing professional will likely touch on during their training or career:
Search engine optimization (SEO)
Search engine marketing (SEM)
Social media marketing (SMM)
Content management and curation
Copywriting and editing
It’s a good idea to think about getting training in at least one or two specialty areas, unless you’re in management, in which case you’ll probably need to know quite a bit about them all.
To help you get a clearer picture of the Digital Marketing career, here are the top benefits of Digital Marketing Certifications!
1. Explore a Wide Range of Career Options
Perhaps the best aspect of Digital Marketing is that it isn’t restricted to one single field. Businesses in any and every sector of the industry can leverage the perks of Digital Marketing for expanding their business. Hence, with a Digital Marketing Certification at hand, you can find job opportunities in almost every sector.
2. Increase Your Market Value
According to a 2018 report – 2018 Marketing Hiring Trends – there’s a growing demand for Digital Marketing skills. The report maintained that in 2018, 69% of companies decided to hire more marketers in 2018, with the highest demand being in digital advertising (45%), content creation and curation (42%), and content strategy (39%). However, the report also states that despite the high demand for Digital Marketing professionals, there’s a massive gap between demand and supply in this field – while the demand for Digital Marketing talent stood at 59%, the supply was at 19%. In such a situation, anyone who has a Digital Marketing Certification will certainly be highly valued by companies who are looking to hire. This makes commanding high salaries much easier!
3. Receive High-end Salary Packages
Since Digital Marketing is an emerging domain and there’s a severe shortage of adequate Digital Marketing talent, companies are ready to offer high compensation to deserving candidates. The average salary of a fresher in Digital Marketing ranges from Rs. 1.5 – 3.5 LPA, but with experience, it can scale as high as Rs. 15 – 20 LPA and more.
4. Enjoy Greater Flexibility
Another perk of Digital Marketing jobs is that most of them have flexible work timings. Since the entire domain revolves around the Internet and Internet-based marketing concepts, physical location hardly matters. Digital Marketing professionals can brainstorm and perform their duties from anywhere, provided they have a good Internet connection. This imparts greater flexibility to you as a Digital Marketing professional. You can be at any location and still be able to do your job efficiently – something that’s missing in the traditional marketing approach.
5. Enhance Your Skills and Creativity
Digital Marketing is an emerging field, which means it is still evolving. When you enroll in a Digital Marketing Certification program, you are taught and trained to learn all the relevant industry concepts and skills. It puts you in the learning mindset, and as you learn, you become more and more interested in exploring the field. This offers an excellent opportunity to expand your skillset and gain new skills. By the time your Digital Marketing Certification course is over, you have the requisite knowledge, skills, and practical experience to help enhance the marketing strategies of a company. And since the domain is growing, you will find plenty of chances to showcase your creativity in different fields of Digital Marketing.
6. Digital Marketing Certifications Have Become the Industry Standard
With the rapid growth of Digital Marketing and the rising demand for Digital Marketing professionals, companies are recognizing the value of Digital Marketing Certifications. In fact, many companies are even partnering up with educational institutions to design Digital Marketing Certification programs and courses for aspirants. By doing so, companies are seeking to reduce the gap between the demand and supply of Digital Marketing talent in the industry. Thus, Digital Marketing Certifications have become a gold standard in the modern industry. So, if you have one, you’re golden too!
7. They are Cost-Efficient and Time-Savvy
From an individual prospect, Digital Marketing Certifications are the best way to acquire Digital Marketing skills in a cost-efficient manner. Since numerous institutes are offering Digital Marketing Certifications online at competitive prices, you can choose the option that best suits you. You can learn without spending a ton of money! Online courses allow you to learn at your preferred pace and convenience. You can learn from the comfort of your home, without having to spend time traveling to colleges/universities to study. Hence, it is a time-savvy option both for students and professionals alike.
To conclude, a Digital Marketing Certification is proof of your commitment and dedication to take initiatives to skill up. While job hunting, this works in your favor — companies are likely to hire candidates who have advanced industry certifications than those who don’t (even if they have the same educational qualifications). Needless to say, a Digital Marketing Certification makes you a competent candidate in the field of Digital Marketing.